Regards,
Jared Blake

Be prepared as many of these site owners will not want to link back to you unless your site is relevant and has something of value to offer such as high quality pages with great content. You may need to explain that your current ranking is low but your website team is actively working on several projects to improve website traffic and relevant backlinks over the next few months and we fully intend to improve our rankings in all the major search engines.

You will have a better success rate if you already have a link in place to their site and give them the exact URL to your page linking to their site. Also provide them with the exact link text and URL to use linking back to your site. You will want to mix up this link text (anchor text) and try having different sites link back not only to your home page but other pages deeper within your site structure using different anchor text containing keywords for those specific pages.

Always follow up with a thank you message to the sites that link back to your website.

This method of linking is two way linking or reciprocal linking and is not as highly valued to the search engines as one way links to your site. More on other methods of linking to come in future postings.

Warning One: Be careful not to purchase links in order to improve page ranking. Google’s Statement on Webmaster Tools: “Some site owners attempt to “buy PageRank™” in the form of paid links to their sites. Buying links to improve PageRank violates our quality guidelines”

Warning Two: Stay away from link farms or link exchange systems. These systems used to work in the past but are now considered “Unnatural Linking” by most search engines. If anything make sure the sites you are linking with are relevant to yours and they don’t links going out to banned or questionable sites.

The golf course is calling again…Happy seo linking!!!

More on actual link building techniques on future postings but for now, the key is to be very careful and selective in which sites you are ready and willing to link to. Do make exceptions to this rule when the low page ranking sites are providing solid high quality information. So content quality is another factor to consider. Not everything should always be about getting higher page rankings (this is just too closed-minded).

CAUTION: This permalink structure change is intended for newly installed WordPress blogs with little or no postings and is not recommended for well established good ranking blogs. The owner of a well established blog would have to setup many 301 redirects in order to avoid getting “Error 404 – file not found” errors and possibly loosing hard earned SERP’s and page rankings.

Here is how you do it!

Here are a few SEO key terms defined:
CMS = Content Management System
SEM = Search Engine Marketing
SEO = Search Engine Optimization
SERP’s = Search Engine Results Pages
SES = Search Engine Strategies

Dog not included!

Regards,
Jared Blake

If an internet visitor is searching for Nike golf shoes and your website sells Nike golf shoes, you would want your website’s listing to appear somewhere around the first two pages of listings on the major search engines. Currently on Google there are 1,960,000 listings for Nike golf shoes. Studies show, that most web searchers rarely look beyond the first or second page of listings. Therefore, it is critical your site listing is somewhere on the first few pages of the search engines, Otherwise, your site’s listing will become a lost speck of dust in the vast internet highway.

You must find ways to drive customers to your site, if you are going to have any chance in making profits from your internet business. SEO (search engine optimization) is the sum of techniques you apply to your website in order to make this happen. Many factors are involved in SEO. You must do well in all SEO factors, in order to get the highest possible rankings for your website listings.

Currently the three major search engines are Google, Yahoo and MSN.

Google is currently considered the “Big Daddy” of the search engines, with millions of searches conducted daily. Google also provides primary and secondary search results for many of the other internet search engines. It would be very beneficial if your website were to rank high on the Google search engine.

In SEO, we are concerned with the natural or organic search results provided by the search engines at no cost to the website owner. This is different from a pay per click campaign that involves bidding and paying for website traffic. Website owners may want to utilize pay per click campaigns along with organic results, or until the organic SEO techniques are providing you with the desired level of traffic. Of course all this will depend on the budget you have allocated towards website promotion.

Here is an incomplete list, a non-comprehensive list of some of the basic factors involved in SEO: onpage optimization which includes, keyword targeting, writing search engine friendly code, title tag and description meta tag, keyword placement, keyword density, relevant content, H1 and H2 header tags. Offpage optimization which includes, link popularity, reciprocal or back links, inbound or one-way links, anchor text with keywords. Other factors to consider are articles, blogs, podcasts, understanding and using robots.txt, submitting your site to the key search engines, converting your visitors into buyers, and many more factors are involved in SEO.

Hopefully this quick overview will provide you with a better understanding of “What is SEO.”

JDHL Tech is the author of this article on SEO tips and techniques. You can find this and other high quality articles and podcasts by JDHL Tech at http://www.GoJDHL.com JDHL Technologies specializes in search engine optimization and internet marketing, and also offers a wide spectrum of high quality products to choose from along with free seo tips and tools. We are cutting edge seo and internet marketing experts.
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Don’t miss out on this one…Regards, Jared Blake

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