Did you know there is a quick way to increase your website
conversions by 18% just by changing two words.
NOTE: This is just one of the 43 split-test results found at:
In this split-test, the only variable that was changed was the
text displayed on the order button itself.
This test is based on a scientifically significant number of
81,650 total page views or approximately 10,206 page views
per version.
Here are the results based on their quantity of clicks:
CONTROL: “Order Now” – 9 clicks – 0.9%
TEST 1: “Add To Bag” – 98 clicks – 9.6%
TEST 2: “Add To Shopping Bag” – 93 clicks – 9.2%
TEST 3: “Add To Basket” – 61 clicks – 6.1%
TEST 4: “Add To Shopping Cart” – 48 clicks – 4.7%
TEST 5: “Buy” – 28 clicks – 2.8%
TEST 6: “Buy Now” – 15 clicks – 1.5%
And the winner is… (drum-roll, please)…
WINNING TEST: “Add To Cart” – 180 clicks – 18.0%
Net Result: This test winner outperformed the control by almost
20 Times. So in other words, if your order links say “Order Now”,
you’re probably leaving A LOT of money on the table.
It is important to notice that the add to cart text produced a
11.4% higher cart abandonment rate than the more direct “Buy” text
however the net conversions using the “add to cart” text were more
than 8X times that of the more direct “Buy” button text.
Hopefully this proves the importance of split-testing, but if you
don’t have the time or desire to split-test yourself, you can get
instant access to Ryan’s split-testing diary right now by going to:
Take care,
Jared
P.S. They are currently testing the size and colors of the buttons
and I can tell you the early results are alarming.
Go here for the results…
Filed under Internet Marketing by on Feb 7th, 2010. Comment. 
